Are Celebrity Endorsements a Positive Marketing Strategy?

Celebrity endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. While some critics state that they have little positive impact on business sales, others assert that by using them, you can really benefit your business in countless of ways.

Listed below are three ways that celebrity endorsements can be used as a positive marketing strategy:

1. Enhance Credibility

By choosing the right celebrity you can really enhance the credibility of your business. Many businesses choose niche celebrations to endorse their products or services. For example fitness Start-up Company, dietbet, chose author and founder of 'Fit2Fat2Fit' Drew Manning to endorse their company. As a fitness instructor, he is an incredibly inspirational fitness trainer who has inspired millions of people to get fit and lose weight. By choosing him to endorse dietbet, people took dietbet more seriously, and the company experienced unprecedented growth as a result.

2. Boost Brand Awareness

Since celebrities are excellent at networking, they are therefore great at boosting brand awareness. They turn up at premieres, exclusive events and awards ceremonies, giving your brand ultimate exposure as their pictures are taken and spread across magazines, newspapers and the internet.

In this respect, choosing a celebrity to endorse your products could be great for brand awareness. For example if you design and sell handbags and a celebrity is seen carrying one of your brands, people will want to know more about the bag and the brand. Before you know it, people will be tweeting about 'the look' of the celebrity, and asking questions about the designer of the bag. This can quickly generate huge hype about your brand, attracting more and more customers and boosting sales.

3. Add PR Value

Finally, celebrity endorsements can be used as a promotional tool by quickly attracting the attention of bloggers and reporters. When you get a celebrity to talk positively about your product, this quickly creates plenty of attention from the media, generating articles, blog posts and videos about that celebrity and your company. Without that celebrity push, you run the risk of keeping your company away from the limelight and losing out on hugely profitable sales.

Closing Thoughts on Celeb Endorsement

If used appropriately, celebrity endorsements can create an excellent and highly effective marketing strategy. That being said, the right celebrity must be selected who is passionate about your brand and will positively endorse your product.

Celebrities and stars across the globe are under a constant scanner. Every little detail about them makes news headlines and we simply love any new tidbit that is deled out to us. But apart from their personal lives, their love interests and their habits that we so love to be updated about, another thing we follow closely and this is applicable especially to women is what the celebrities wear. Right from their clothes, accessories, hair dos and footwear to the jewelry they sport, women simply love to keep a close tab on everything about celebrity fashion and wardrobe.

So if you are one such person who is a celebrity news buff and simply can not help but want more and more of news on them especially those deal with their outfits and jewelry here is an interesting read. There is no doubt about the fact that most women are in love with jewelry and if it is the dazzle of diamonds we are talking about she is sure to stop everything she's doing to take notice of her favorite jewelry. Now if I say that I'm going to talk to some really interesting diamond jewelry that your favorite celebrities have been seen sporting at important events, I am sure you will want to know all about them. So without any more beating about the bush here we go.

Let me start by telling you the latest in jewelry that too diamond jewelry is the magnificent diamond necklace adorned with a similar stunning diamond pendant. The very mention makes your mouth fall open just imagining how splendid and truly magnificent something like this would look is not it? Well you can check it out for yourself, for celebrities these days seem to be in love with this kind of gorgeous diamond jewelry. Celebrity and style icon Rihanna was recently spotted wearing a truly mind blowing layered diamond necklace with an equally awesome diamond cross pendant at the 2010 Nickelodeon Kid's Choice Awards. The singer looked great as always but it was definitely her diamond necklace and pendant that stand the show.

Even at the recent Paris Fashion week a lot of celebrities were spotted donning necklaces and pendants. Naomi Campbell wore a cross necklace studded with green stones. She made sure that a green pendant accompanied the charming necklace. Needless to say the effect she had was simply stunning. Dita Von Tesse was yet another celebrity who sported a breathtaking statement necklace at the Lanvin show.